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Bird Launches Hearthwood Flooring

Bird Launches Hearthwood Flooring

WILLIAM M. BIRD LAUNCHES HEARTHWOOD FLOORING

June 27, 2018 — Charleston, South Carolina – William M. Bird announced today the launch of Hearthwood flooring to its customers throughout the Southeast. In support of the launch, William M. Bird will provide merchandising, marketing materials, and product knowledge training to its customers. The American-made premium hardwood flooring is the seventh new product line the company has launched since March 2018.

The Hearthwood collection is comprised of twenty-four beautiful, responsible, and enduring engineered hardwoods, made at the American OEM facility outside of Nashville from 100% American hardwoods. Hearthwood is rooted in a four generation legacy started by Andy Anderson, the inventor of the American engineered wood floor in the 1940s, continued by Bob Anderson, the founder of Anderson Hardwood, and furthered by Don Finkell, who began Cumberland Products Group. Fourth generation, Allie Finkell, developed the Hearthwood brand as a way to honor her legacy in a fresh approach for future generations. Hearthwood is committed to making quality hardwood floors from American raw materials, as well as has a strong focus on environmental and social sustainability.

Maybank Hagood, CEO of William M. Bird said, “We are very proud to partner with Hearthwood. Their family legacy in the flooring industry and deep history truly resonated with us.” He continued, “We are excited to introduce this new brand in the Southeast. We know our customers will appreciate the high quality, craftsmanship, and modern design of the Hearthwood collections.”

Headquartered in Charleston, SC, William M. Bird has been providing customers with outstanding products and services since 1865. Today, William M. Bird distributes the best floor covering in the industry. The company is proud of its 150-year history of providing exceptional customer service, superior logistics, and innovative business solutions. For more information on William M. Bird, please visit www.wmbird.com